cords.studio
cords.studio was founded in Toronto, ON, and has been operating since 2019. From 2019 to 2025, it ran under the name Ceren Kaptan Design as a sole proprietorship. The business initially offered interior design services and gradually expanded its offerings over the years. In its early stages, the company focused primarily on interior design, tailoring its operations to support that core service.
In 2021, the founder’s strong background in industrial design—particularly furniture design—led to a strategic shift toward product design services. That same year, the business secured its first major contract with the well-known furniture and home décor brand MOE'S Home Collection, recognized for its modern and contemporary designs. This contract marked a turning point and the beginning of a series of successful partnerships within the home furnishings industry. Under this collaboration, the studio designed furniture pieces that are now available through major distributors such as Anthropologie, ELTE, AllModern, Lighthouse, and more.
Meanwhile, demand for interior design services continued to grow steadily. In response, the company adopted a partnership model in 2025 to better manage operational and creative responsibilities. This partnership was formed between two individuals who had also joined in a lifelong union as a family in 2018. Following this transition, the business officially became a family-run enterprise and is currently revising its mission and vision to reflect this new chapter.
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Ceren Kaptan
Ceren Kaptan has a strong background in design. From an early age, she dreamed of becoming a designer and dedicated herself to learning the fundamentals of the field. She pursued a degree in Industrial Product Design at Gazi University in Ankara. With a particular passion for furniture design, she later moved to Florence, Italy, where she successfully completed her master’s degree in Furniture Design at the Florence Institute of Design International.
While in Canada, Ceren discovered her interest in interior design and went on to manage a wide range of interior design projects. This experience inspired her to establish her own studio, Ceren Kaptan Design, where she continues to bring her unique vision to life as a sole business owner.
Alongside her interior design work, Ceren continued to design furniture pieces and successfully sold her creations in the B2B market, blending craftsmanship with commercial appeal. Her work reflects a thoughtful balance of form, function, and emotional connection.
Today, Ceren remains dedicated to creating timeless, human-centered spaces and products that elevate everyday living.
Hilmi Serkan Ordukiran
Serkan Ordukiran brings a diverse background in interdisciplinary business models, combined with a strong passion for sports, photography, and design. As a former athlete in multiple disciplines—including swimming, water polo, football, handball, and tennis—he developed a solid foundation of commitment, discipline, and hard work.
He earned a Bachelor of Commerce degree in Sports Administration from Laurentian University in Canada. He specialized in business operations, key performance analytics and leadership throughout his career.
Serkan has successfully launched and managed projects that blend creativity with operational excellence. His creative eye, influenced by years of photography and design work, brings a unique perspective to every project he undertakes, combining aesthetic sensibility with strategic thinking.
Serkan is passionate about building meaningful, human-centered experiences—whether through business, sport, or art—and is committed to fostering environments rooted in collaboration, authenticity, and innovation.
Products
Mission
To design thoughtful, human-centered products and interiors that reflect beauty, function, and emotional depth.
Vision
To become a boutique design studio recognized for its intimate, honest approach to living spaces and crafted objects—shaped by partnership, heritage, and modernity.
Selling Partners
Brand Overview
MOE'S Home Collection is a family-owned furniture and home décor company founded in 1986 by Moe Samieian Sr. in Vancouver, Canada. MOE'S began as a fine rug and furniture store has evolved into a full-line North American wholesaler and retailer, offering a diverse range of products from sofas and dining tables to decorative accents. The brand is recognized for its commitment to quality craftsmanship, exclusive designs, and a wide array of styles, including modern, mid-century modern, industrial, and rustic aesthetics. With a global presence, MOE'S operates showrooms and stores in locations such as Vancouver, San Francisco, New Jersey, Kuwait, and Mexico.
Target Demographics
MOE'S Home Collection caters to a broad customer base, including individual consumers, interior designers, and small to large-scale retailers. Their clientele appreciates a diverse range of design styles, from contemporary to traditional, and values high-quality, unique pieces that stand out in the market. The brand's offerings appeal to those seeking distinctive, well-crafted furniture that adds character and style to their living spaces.
Product Strategy
MOE'S Home Collection distinguishes itself through its in-house product development team, which collaborates closely with designers to create exclusive pieces that reflect current trends and timeless designs. The company sources products from various countries, including Denmark, Vietnam, China, India, Italy, Poland, Canada, and the USA, ensuring a diverse and globally inspired collection.
Brand Overview
ANTHROPOLOGIE is a global lifestyle brand that offers a curated assortment of apparel, accessories, home décor, beauty products, and more. Established in 1992 and headquartered in Philadelphia, Pennsylvania, ANTHROPOLOGIE operates over 200 stores worldwide, including locations in the U.S., Canada, France, Germany, and the UK . As part of the URBN portfolio, which includes brands like Urban Outfitters and Free People, ANTHROPOLOGIE is known for its immersive retail experiences and a product mix that blends bohemian, vintage, and contemporary styles.
Target Demographics
ANTHROPOLOGIE primarily caters to women aged 30 to 45, often with a college or post-graduate education. These individuals are typically married or in committed relationships and may have children. Professionally, they are often employed or have been in the past. Psychographically, they are well-read, well-traveled, and have a natural curiosity about the world. They are urban-minded, enjoy activities like cooking, gardening, and wine tasting, and maintain a relatively fit lifest.
Product Strategy
ANTHROPOLOGIE's product strategy focuses on offering a diverse range of high-quality items that reflect its eclectic aesthetic. The brand frequently collaborates with designers and artists to create exclusive collections. For instance, in 2024, ANTHROPOLOGIE partnered with The Metropolitan Museum of Art to launch a holiday home décor collection inspired by the Gilded Age, featuring gilded decorative pieces like candles and dishware.
Brand Overview
ELTE is a family-owned luxury furniture retailer with a rich heritage dating back to 1919. Established in Paris by Leon Tenenbaum, the brand has evolved under the leadership of his great-grandsons, Jamie and Andrew Metrick. ELTE is renowned for its curated selection of high-quality furniture, rugs, lighting, and home décor, offering a blend of timeless design and contemporary aesthetics.
With a focus on exceptional craftsmanship and innovative design, ELTE has become a go-to destination for discerning customers seeking luxurious and unique pieces that elevate their living spaces.
Target Demographics
ELTE Mkt's primary audience consists of urban professionals aged 25 to 40 with middle to high incomes, including first-time homeowners and condo dwellers. This demographic values creativity and design and tends to shop occasionally but with a clear focus on high-quality, stylish home furnishings. They are design enthusiasts who visit showrooms to explore new trends and find distinctive pieces that will complement their homes. The target customers at ELTE Mkt appreciate both aesthetics and functionality, seeking items that enhance their living environments while aligning with their modern, sophisticated tastes.
Product Strategy
ELTE focuses on curating a diverse range of high-quality furniture, rugs, and home décor items that blend timeless design with contemporary aesthetics. Their offerings include luxury furniture from renowned brands like B&B Italia and Cassina, along with finely crafted bamboo silk rugs that showcase exceptional craftsmanship. In addition to these, they offer an array of home décor items such as lighting, bedding, and artwork that add elegance and character to any space. To enhance its product range, ELTE has established strategic partnerships with leading brands. In 2024, ELTE launched Toronto's first monobrand showrooms for B&B Italia and Cassina, bringing iconic Italian design to the local market. Moreover, ELTE has integrated its sister brand, Ginger’s, into its showroom, offering luxury bath and kitchen fixtures that complement their furniture collections, ensuring a complete home design experience for their customers.
Brand Overview
AllModern, established in 2006 and based in Boston, Massachusetts, is a subsidiary of Wayfair, specializing in modern and mid-century contemporary furniture and décor. The brand's mission is to make good design accessible to all, offering a wide range of stylish and functional pieces that cater to diverse tastes and budgets. AllModern operates primarily online, providing customers with a convenient shopping experience and a vast selection of products to enhance their living spaces.
Target Demographics
The primary audience for AllModern comprises urban professionals aged 25 to 40, with a significant skew towards women (68% female to 32% male). These individuals are typically first-time homeowners or renters seeking modern, stylish, and affordable furnishings. They value convenience and design, often browsing and purchasing online, and are interested in home décor trends. AllModern's customer base is predominantly located in the United States, with a smaller percentage in Canada.
Product Strategy
AllModern focuses on curating a diverse range of modern furniture, including sofas, chairs, tables, and storage solutions, as well as home décor items like rugs, lighting, and accessories. The brand emphasizes affordability without compromising on style, offering products that reflect mid-century modern and contemporary design principles. The brand also provides complimentary design services and a white-glove delivery option to enhance the customer experience.
Brand Overview
Light House Co. is a boutique design and home décor retailer based in Lindsay, Ontario. Founded by Jason and Sarah MacDonald, the company began as Lighthouse Cabinetry in 2017, specializing in bespoke residential cabinetry. The success of their cabinetry venture led to the creation of Light House Co., which offers a curated collection of lighting, furniture, and home décor items available online across North America. The brand is known for its refined simplicity, drawing inspiration from natural materials, neutral palettes, and classic forms to create spaces that feel both grounded and inviting.
Target Demographics
Light House Co. caters to design-conscious homeowners and interior design professionals who appreciate timeless aesthetics and quality craftsmanship. Their primary audience includes individuals aged 25 to 45, predominantly female, who are interested in creating spaces that blend rustic charm with contemporary sophistication. These customers value well-made, enduring pieces that enhance the beauty and functionality of their homes. The brand also serves interior designers and architects through its exclusive Trade Program, offering benefits such as customization options, free product samples, and dedicated customer support.
Product Strategy
Light House Co. focuses on offering a curated selection of high-quality furniture, lighting, and home décor items that embody a blend of rustic charm and modern elegance. Their product range includes sculptural pendant lights in aged brass and soft concrete, solid wood furnishings with rich patina, and handcrafted details. Each piece is selected for its exceptional quality and timeless design, ensuring that it complements a variety of interior styles. The brand emphasizes customer satisfaction and quality craftsmanship, aiming to provide products that stand the test of time.
Brand Overview
Bettencourt Manor is a Toronto-based boutique design agency founded by designers Matthew and Rick Bettencourt, who bring over 40 years of combined experience in the Canadian design and luxury industry. Established with the aim to carve out a niche for sharing and collaborating on work, inspiration, and resources, the brand is renowned for providing clients with curated solutions in interior design, art direction, and styling. Their approach combines vintage and modern influences, filtered through seasoned designers’ eyes, to create spaces that feel as though they were furnished over time with pieces that have a sense of personal history. In 2014, Matthew Bettencourt launched Bettencourt Manor Textiles (formerly Heirloom & Knot Textiles), which quickly gained popularity through support from publications such as Elle Décor, House & Home, and Style at Home Magazines. Today, Bettencourt Manor produces seasonal textile collections offering a curated selection of exclusive prints in both wallpaper and custom textile fabrications, celebrated for their bold and edgy aesthetic.
Target Demographics
Bettencourt Manor caters to a discerning clientele that appreciates high-quality, curated design. Their primary audience includes affluent homeowners and design enthusiasts who value timeless aesthetics and the fusion of vintage and modern elements. These individuals seek unique, one-of-a-kind pieces that reflect personal history and style, often looking for items that are not mass-produced. The brand's offerings appeal to those who desire interiors that are thoughtfully curated and rich in character, making Bettencourt Manor a go-to destination for those looking to create spaces with depth and individuality.
Product Strategy
Bettencourt Manor's product strategy revolves around offering a curated selection of high-quality furniture, textiles, and home décor items that blend vintage charm with modern sensibilities. Their furniture collection includes unique pieces such as the Cabera Sofa and Marsan Dining Table, each designed to serve as statement items in a well-curated space . In addition to furniture, Bettencourt Manor produces seasonal textile collections that include exclusive prints available in both wallpaper and custom textile fabrications, allowing clients to incorporate their distinctive designs into various aspects of their interiors. The brand's collaborations with renowned publications like Elle Décor and House & Home have further solidified its reputation as a leader in bold and edgy design aesthetics. Through these offerings and collaborations, Bettencourt Manor continues to provide clients with curated solutions that embody their fun-loving approach to design and décor.
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